Please use this identifier to cite or link to this item:
https://ria.ufrn.br/jspui/handle/123456789/2687
Title: | Liderando mudança [Audiolivro] |
Authors: | Kotter, John P |
Keywords: | Administração |
Issue Date: | 1997 |
Publisher: | Elsevier |
Citation: | KOTTER, John P. Liderando mudança. 6. ed. São Paulo: Elsevier, 1997. 204 p. |
Abstract: | As pressões sofridas pelas empresas para implementar mudanças só tendem a aumentar nas próximas décadas. Mesmo assim os métodos que os executivos têm usado na tentativa de transformar suas organizações em concorrentes mais ágeis - gestão da qualidade total reengenharia e rightsizing - não são suficientes diz John P. Kotter o maior especialista mundial em liderança nos negócios porque eles não conseguem estabelecer um senso de urgência e envolvimento nas pessoas. Kotter identifica um processo de oito etapas pelo qual toda empresa deve passar para atingir suas metas em um ambiente onde o tempo de resposta é cada vez mais importante. Essas etapas incluem entre vários outros pontos: formação de um grupo com autoridade suficiente para liderar a mudança; mudança de sistemas ou estruturas que minem a visão da mudança e articulação das conexões entre os novos comportamentos e o sucesso organizacional. |
URI: | https://ria.ufrn.br/jspui/handle/123456789/2687 |
ISBN: | 8535201939 |
Appears in Collections: | MA - Livros Fundação Dorina Nowill - Literatura |
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